Web usability consultants London, Surrey, Hampshire

Usability for the web, including Web 2.0

1minus1 are usability experts in Surrey with significant experience in conducting web usability studies and working with companies to improve their website usability. Our experience includes usability work and web audits for large companies such as the Daily Mail Group and Vodafone group, as well as a number of smaller companies who want to improve their website ROI.

Web usability is a vital part of web design and development. If usability is not a major consideration in web design then there is a real chance that your website will not perform in a number of key areas - the most important of these being that it will damage your ability for your website to generate business for you, whether your website is an eCommerce online shop or a simple brochureware website that presents basic information about your company.

At 1minus1, we understand that creating a good looking web design isn't enough. Creating an innovative, dynamic and original website isn't enough either. And simply creating an online shop that has a catalog of products your market research tells you will sell isn't enough either. If you are not thinking about web usability - how users will navigate and get the best use out of your website - then you are going to be negatively affecting your bottom line. Take a look at some of our web design and development feedback.

1minus1 works with companies by creating web design that addresses the issues of usability and we also offers web usability audits and reporting to clients. These reports have been used to great effect to improve websites and helped companies generate more revenue.

Web usability - our approach

Taking care to ensure your website is optimised for web usability does not mean that you cannot be innovative in your web design or web development.

There are a number of key factors to consider when focusing on web usability in web design. Addressing these issues is absolutely vital to ensuring your website performs:

• Does our web design address the needs of our visitors?
• Is it helping our company generate revenue?
• How will users navigate the website?
• Can visitors navigate and use the website easily if they don't land at the website homepage?
• Does the website have the right balance between content and design?
• Is the website making best use of web technologies? Do they help or hinder users? For example are you using Web 2.0 in a useful way?

Our approach to web usability is to cater for all the above points, but also to ensure that the work we create is innovative, dynamic and interesting. After all, there are new technologies that - used in the correct way - can make sites more usable, but also enhance their dynamics and make websites interesting and stand out from the crowd. In our view, the key factor that overides everything is balance. If you get the balance right in web usability then you really have the potential to increase your revenue and get a step ahead of competitors.

1minus1 works with clients in Surrey, Hampshire and the South East as well as clients throughout the UK. Whether you are from a company large or small, established or start-up, we'd love to talk to you about your project. Call us on +44 (0)1252 720818 for an informal discussion about your web requirements.